eponym

contemporary, relevant, provocative novellas

Writer’s Digest University: Breaking into Copywriting Course

WDU’s online Breaking into Copywriting course begins this Thursday, January 14, 2016 and runs through February 11, 2016.

The course is designed for writers who would like to supplement their writing income with income from freelance copywriting, but much of what is covered in the course would also greatly benefit independent authors and publishers seeking to hone their skills in promoting their books. The course is still open for registration.

The topics covered include:

Session One: Introduction to Copywriting

  • What Copywriting Is and Isn’t
  • Characteristics of a Successful Copywriter
  • The Work You Do Before “The Work”
  • Writing the Creative Brief
  • Glossary

Session Two: The Anatomy of an Ad

  • The 4 Copywriting Guidelines
  • Elements of an Ad
  • Killer Headlines
  • Taglines & Slogans

Session Three: Writing the Ad

  • Features vs. Benefits
  • Writing Body Copy
  • Utilizing Emotional Triggers
  • The Call to Action

Session Four: Finishing the Ad and Finding Work

  • Polishing & Perfecting your Copy
  • The Copywriter’s Toolkit
  • Getting Work as a Copywriter
  • Resources
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